Agenda at a Glance

12.10 Mobile Marketing Association Welcome:

Chris Kirubi, CEO & Chairman, Capital Group, ltd, and Digital Mobile Kenya, ltd.
and Co-Chair MMA East Africa

12.20 Keynote: Reaching Africa consumers through the mobile channel

The need to adapt to new channels and how global brands are rising to the challenge and opportunity offered by mobile.
Speaker to be confirmed

12.50 Keynote: The Mobile Life of Africans

Understanding consumer attitudes and usage of mobile marketing is essential for
marketers and agencies. This session reveals the views of African consumers and
shares some insight on how they are engaging through the channel.
Bon Burgoyne, Associate Director, Digital and Technology, TNS RMS East Africa

13.20 Keynote: Integration mobile extends the TV channel

Brands in South Africa are increasingly turning to the mobile as a means of extending the value of the TV advertising and interacting with their audience. Leading agency Mobitainment share insight from Award winning campaigns in SA.
Uwe Beckmann, SASC Production Director, Mobitainment

13.50 Networking lunch and exhibition visit

14.40 Keynote: Content is king – Mobile Marketing in Tanzania

An exploration of best practuces in mobile marketing Tanzania. What works and
what doesn’t work and what lessons can be drawn from this.
Senior Representative from Starfish Tanzania

15.10 Keynote: Developing apps for business users.

Not everything on mobile is about playing games. What about apps that help the
business user.
Mbugua Njihia, CEO, Symbiotic Media Consortium

15:40 Keynote: The role of government in enabling mobile marketing

How can government help business to develop this important channel to reach
their audiences

16.10 Keynote: the power of mobile engagement

Two case studies reveal how the mobile is helping brands connect and engage
with consumers in Nigeria
Speaker to be confirmed

16.40 Close of Conference – until the next event in Africa!