About Mobile Marketing Summit

About the Mobile Marketing Summit

As ownership and use of mobile phone continues its incredible growth throughout Africa, so more brands as turning to the potential of reaching consumers through their mobile phones.

The Mobile Marketing Summit explores the growth and potential of the mobile channel as a means of connecting and engaging with consumers.

Drawing on experience from both African and international brands and agencies, this event showcases the best of mobile marketing and provides clear guidance on how to get started in mobile and how to integrate mobile into the marketing mix.

About the Mobile Marketing Association (MMA)

The Mobile Marketing Association (MMA) is the premier global non-profit trade association established to lead the growth of mobile marketing and its associated technologies.

The MMA is an action-oriented organization designed to clear obstacles to market development, establish mobile media guidelines and best practices for sustainable growth, and evangelize the use of the mobile channel.

The more than 700 member companies, representing nearly fifty countries around the globe, include all members of the mobile media ecosystem. The Mobile Marketing Association’s global headquarters are located in the United States and it has regional chapters including North America (NA), Europe (EUR), Latin American (LATAM) and Asia Pacific (APAC) branches. For more information, please visit www.mmaglobal.com. For information relating to the MMA’s Mobile Marketing Forum series, please visit www.mobilemarketingforum.com